FW19 is leading us to the very top, into the mountains, into a massive and sometimes inhospitable land where you better watch out your steps. A land where in the past people used to risk their lives in order to find a blue flower. Legends were made if somebody found it. Our mountain guide is Austrian writer Robert Seethaler and his novel „Ein ganzes Leben“ / „A Whole Life“ – describing a mountain farmer’s life – a life in simplicity, a life full of miracles and strokes, a life at the edge. This special spirit was very important while working on our new collection. LIFE IN THE ALPS has become a very personal work – lifting stories and traditions from our homeland into a very new and contemporary context.


photography by Monika Pufflerova