Founded 2013 in Vienna the brand draws inspiration from traditional craftsmanship rooted in the Alpine region. Lifting the erstwhile farming fabric boiled wool into a contemporary context makes the label unique.

Own pattern designs and avant-garde inspired silhouettes give the collections an artistic touch. Hilda.Henri emphasizes on sustainable and fair production made in Austria following the rules of a traditional handcraft. Partners are old established family businesses with a longtime knowledge - settled in between the mountains and nature.


The creative heads and owners Verena and Mirkus are dedicated to styles allowing kids` personalities shine through. The young label from Vienna goes its own way in many respects. Kids fashion but different.